February is second annual Covenant House Month

TORONTO, ON, February 1, 2015 – This February, the 2nd annual Covenant House Month will raise awareness of youth homelessness and much-needed funds for the country’s largest agency for street kids.

The month will shine a light on the often overlooked and misunderstood plight of homeless youth through media and advocacy initiatives and see fundraising efforts to help Covenant House Toronto offer support to the almost 3,000 kids who rely on its help annually.

“The needs of homeless youth are increasingly more complex than they were when we first opened our doors 33 years ago this month,” says Bruce Rivers, Covenant House Executive Director. “We are challenged to do more to help our young people rebuild their lives and become independent, productive adults.”

About 35 percent of these youth suffer from mental health issues, some 40 percent have been involved with child welfare and about 30 percent have been in some form of the sex trade.

As well as marking the agency’s anniversary, February is traditionally the coldest month. At this time, homeless youth can be at greatest risk of the elements and predators who wait to exploit their desperation.

Along with a interactive social media campaign and government relations activities, the agency is reaching out to donors, supporters companies and employee groups to help raise more than $1-million towards this year’s $21.8-million operating budget.

“We’re building on the movement we saw last year to share our kids’ story and strengthen our community partnerships so that we continue to provide life-changing programs and services,” Rivers says.

The month has been proclaimed by the City of Toronto and recognized by the Ontario government.


Contact:
Rose Cino
Manager, Communications
(416) 204-7081

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Facts & Stats

There are 10,000 homeless youth in Toronto each year

Homeless youth are forty times more likely to die than other youth

70% of homeless youth are fleeing homes with abuse and neglect

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