TAXI honoured for commitment
to helping homeless youth
TORONTO, Oct. 16, 2015 –
For providing its creativity to help homeless youth for
almost two decades, Covenant House Toronto honoured TAXI Advertising and Design
at an event yesterday with its highest award.
At a special presentation, TAXI executives and staff were
presented with Covenant House’s “Keeping the Promise” award for commitment to
raising public awareness in support of fundraising and providing leadership to
the organization since 1997.
“Our long and invaluable partnership with TAXI has raised
widespread awareness of the issue of youth homelessness and helped us generate
much-needed support to expand and enhance our services for young people who
depend on us,” says Bruce Rivers, Covenant House executive director. “TAXI has
demonstrated exemplary corporate citizenship. As well as contributing its
exceptional work pro bono, senior executives have lent their leadership and
vision as voluntary members of our board.”
Rivers explained that Covenant House is primarily donor funded
and, with TAXI’s support to help generate broad public profile, the agency has raised
$284-million over the past 17 years. During that time, TAXI Co-founder and COO Paul
Lavoie and President and CEO Rob Guenette have served on the Covenant House
TAXI has produced numerous, multi-media public service
campaigns for Covenant House, including international award-winning creative
that has focused on the plight of homeless youth.
The “Keeping the Promise” award is its highest tribute for
organizations or individuals who have made extraordinary contributions – those
who personify Covenant House’s commitment to inspire, heal, educate and mentor
About Covenant House Toronto: As Canada's largest homeless
youth agency, Covenant House Toronto changes lives by providing the widest
range of services and support under one roof. A national leader, the agency educates
and advocates for change to help at-risk, homeless and trafficked youth by
influencing public policy and delivering prevention and awareness programs.
More than a place to stay, Covenant House provides crisis
shelter and transitional housing on-site and in the community along with comprehensive
services, including education, counselling, health care, employment assistance,
job training and aftercare.
To do all this, the agency relies on donors for about 80
percent of its $22.8-million annual operating budget.
About TAXI: Built on the mantra
“Doubt the Conventional, Create the Exceptional,” TAXI is a creative
agency with offices across North America known for its strategic,
creative, digital, and design capabilities. Major clients include: Canadian
Tire, Campbell’s, Boston Pizza, Kraft, Cogeco and BC Hydro.
For more, contact:
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There are 10,000 homeless youth in Toronto each year
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