TAXI honoured for commitment
to helping homeless youth

TORONTO, Oct. 16, 2015 – For providing its creativity to help homeless youth for almost two decades, Covenant House Toronto honoured TAXI Advertising and Design at an event yesterday with its highest award.

At a special presentation, TAXI executives and staff were presented with Covenant House’s “Keeping the Promise” award for commitment to raising public awareness in support of fundraising and providing leadership to the organization since 1997.

“Our long and invaluable partnership with TAXI has raised widespread awareness of the issue of youth homelessness and helped us generate much-needed support to expand and enhance our services for young people who depend on us,” says Bruce Rivers, Covenant House executive director. “TAXI has demonstrated exemplary corporate citizenship. As well as contributing its exceptional work pro bono, senior executives have lent their leadership and vision as voluntary members of our board.”

Rivers explained that Covenant House is primarily donor funded and, with TAXI’s support to help generate broad public profile, the agency has raised $284-million over the past 17 years. During that time, TAXI Co-founder and COO Paul Lavoie and President and CEO Rob Guenette have served on the Covenant House board.

TAXI has produced numerous, multi-media public service campaigns for Covenant House, including international award-winning creative that has focused on the plight of homeless youth.

The “Keeping the Promise” award is its highest tribute for organizations or individuals who have made extraordinary contributions – those who personify Covenant House’s commitment to inspire, heal, educate and mentor homeless youth.

About Covenant House Toronto: As Canada's largest homeless youth agency, Covenant House Toronto changes lives by providing the widest range of services and support under one roof. A national leader, the agency educates and advocates for change to help at-risk, homeless and trafficked youth by influencing public policy and delivering prevention and awareness programs.

More than a place to stay, Covenant House provides crisis shelter and transitional housing on-site and in the community along with comprehensive services, including education, counselling, health care, employment assistance, job training and aftercare. To do all this, the agency relies on donors for about 80 percent of its $22.8-million annual operating budget.

About TAXI: Built on the mantra “Doubt the Conventional, Create the Exceptional,” TAXI is a creative agency with offices across North America known for its strategic, creative, digital, and design capabilities. Major clients include: Canadian Tire, Campbell’s, Boston Pizza, Kraft, Cogeco and BC Hydro.

For more, contact:

Rose Cino
Communications Manager
416 204-7081

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There are 10,000 homeless youth in Toronto each year

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